They nitpicked at minor details that make a major difference after a long day of wear. The cutting-edge brand tore apart traditional socks. And the encouraging alliteration extends beyond their philanthropic efforts and into the design of the socks themselves. The Bee Better slogan is stitched into every Bombas pair. And in turn, they’ve donated over 50 million items to warm the feet and souls of people living on the streets. Since then they’ve sold millions of socks and apparel. And after appearing on Shark Tank, in 2017, they quickly became one of the show’s greatest success stories. So what did they do? They created Bombas, a sock brand that was committed to donating a pair for every purchase. They realized that people’s old, holey socks wouldn’t cut the mustard. In 2013, Randy Golderg and David Heath were struck by a statistic that socks were the most requested donation from homeless shelters. It’s a slogan that perfectly captures the brand’s never-ending pursuit to keep pushing to improve-to improve their designs and to improve the lives of those around them. And it is not (just) poetic alliteration that gave birth to the brand’s meaningful slogan, Bee Better. So it’s no coincidence that the philanthropic brand is called Bombas, named after the Latin word for bee. And they play their parts sacrificially and selflessly for the benefit of the community. They are praised for their perfectionist attitude. Bees are renowned for their ability to swarm together and to work as a team.
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